New Street Square

Fragrance is liquid emotion. It unlocks memories and opens doors; it can stop us in our tracks, lost somewhere for a moment in time. Recollections triggered by a dusting of iris, a whisper of clove, a burst of juicy nectarine, a trail of smoky incense, a creamy lick of vanilla. Penhaligon's understands the emotive power of scent. Their fragrant adventure began in the Edwardian era of decadence and carries them into the future as they strive to create original scents for the discerning eccentrics of today. True modern dandies and bold women who are proud to go their own way.

Penhaligon's launches its latest gentlemen's fragrance Sartorial, inspired by the myriad scents of the workroom at Norton & Sons - bespoke tailors at No. 16 Savile Row. Its witty composition contains a blend of Leather, Oakmoss, Woods and Spices exquisitely stitched together with Beeswax (to evoke blocks of wax which are used in traditional cutting rooms to coat the threads before stitching), Ozonic effects (steam notes to represent the cloth being pressed) and Metallic effects (the smell of a machine oil and metallic scissors).

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15% off everything in store for one day only on 27th May 2011